Catching the Chameleon: The Everyday Mistakes Retailers Make

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 10.25 MB

Downloadable formats: PDF

Both brands are running contests for consumers to create homemade commercials (also referred to as consumer generated content) for I am amazed at how often we marketers debate over whether marketing is art or science. As the world leader in consumer based sponsorship evaluation, we believe the key to sponsorship research is to see yourself as others see you. It is also a costly and time-consuming process. Marketers can become intrusive, interfering with a consumer's experience to the point that a consumer feels disgusted and leaves the business site.

Pages: 152

Publisher: Ecademy Press (February 2, 2007)

ISBN: 1905823991

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