Competitive Strategy for Media Firms: Strategic and Brand

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For bidding and availability, contact us at indy@herron-research.com, tampa@herron-research.com or (800) 392-3828. It’s that time of year again when we release the findings of our annual content marketing survey. Common database analysis include tracking recency, frequency and value of purchases. We know that 89% of B2B researchers use the internet during the B2B research process. Whatever the particular analyses that are being performed, this is a lynch-pin chapter for your dissertation or thesis.

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Publisher: Taylor & Francis, Inc. (May 18, 2006)

ISBN: B0088OQLXA

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