Corporate Community Relations: The Principle of the Neighbor

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Topics > Marketing > Advertising, sales promotion and public relations - marketing People who may be considered current customers, potential customers, and former customers and people who are likely never to be customers are constantly changing. This growth will be spearheaded by global and domestic competition to provide consumer products and services with accompanying increases in radio, television, and outdoor advertising.

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Publisher: Greenwood Publishing Group, Incorporated (September 5, 2000)

ISBN: B0086PWZ4A

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