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He was a pioneer in the study of marketing channels through his books, essays, and painstaking attention to students who wrote PhD dissertations under his direction. Social media marketing refers to the process of gaining website traffic or attention through social media sites. There are professional ethical standards guiding the proper conduct of research. It's the job of market research analysts to find out why. This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

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