Financial Public Relations For the Business Corporation by

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Which of the following major promotional tools use press relations, product publicity, corporate communications, lobbying, and public service to communicate information? 10. Remember, the goal is not to show that social media is “better” than other marketing channels, but rather that your other marketing channels are performing better and more cost-effectively when social media is in the mix. In some cases, work experience can be substituted for a degree. No matter how the sales events are promoted – clearance sales, fire sales, bankruptcy sales, lost-our-lease sales, etc., are best publicized through advertising because editors will not, in most cases, regard these as news stories.

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Publisher: Harper & Brothers; First Edition edition (1954)


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