Finders & Keepers: How the World's Most Powerful Customer is

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 11.38 MB

Downloadable formats: PDF

Key statistics and ratios to be measured include: cost per thousand (potential customers reached, with your advert) conversion numbers and percentages and costs (conversion of a 'clickthru' to an enquiry/lead, or conversion of an enquiry/lead into a sale) A very basic and often overlooked method of measuring and recording advertising effectiveness and results is to ensure that every enquiry is greeted at some stage with the question, "How did you hear about us?" or "How did you find us?"

Pages: 300

Publisher: Spring Advertising Ltd (March 20, 2015)

ISBN: 0994059302

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