How to Win Customers and Keep Them

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 11.88 MB

Downloadable formats: PDF

Trade promotions include slotting allowances ("buying" shelf space in retail stores), allowances for featuring the brand in retail advertising, display and merchandising allowances, buying allowances (volume discounts and other volume-oriented incentives), bill back allowances (pay-for-performance incentives), incentives to salespeople, and other tactics to encourage retailers to carry the item and to push the brand. By developing the proper sales promotion program a hospitality organization can gain an enormous success.

Pages: 0

Publisher: Berkley Books; First Edition edition (1989)


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