Interfirm Networks: Theory, Strategy, and Behavior (Advances

Format: Hardcover

Language: English

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Size: 8.15 MB

Downloadable formats: PDF

Response rates tend to be higher than with mail questionnaires. While smartphones have experienced strong growth to-date, they have only one seventh of the total global mobile phone subscriber market. In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer's needs. When effectively undertaken and coordinated, the activities can lead to ongoing renewals of the sponsorship program and open the door for new sponsors.

Pages: 496

Publisher: Emerald Group Publishing (July 25, 2011)

ISBN: 1780520247

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