Organizational Identity in Practice

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Language: English

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This approach helps to isolate the effect of the other marketing channels as well as linking the offer directly to a purchase decision. Graduates are prepared for careers in food service organizations, consumer and nutrition education, business-consumer affairs, marketing and sales, test kitchens, and quality control. Direct mail and magazines are probably the most selective media. This is done to let the message across to as many people as possible to increase the chances of higher sales.

Pages: 264

Publisher: Routledge (November 12, 2012)


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