Pragmalytics: Practical Approaches to Marketing Analytics in

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This is the home of Madison Avenue, Times Square, the Fashion District, and thought leaders in marketing and branding strategy, as well as leading companies in media, retail, financial services, consumer products, pharmaceuticals, and other industries. Marketing (one to many) and sales (one to one) are beginning to use the same techniques of content creation and real-time engagement. More As product life-cycles are shortening at an immense rate, traditional market research � both quantitative and qualitative � can sometimes be more of a hindrance than a help.

Pages: 118

Publisher: (2012)


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