Selling War: A Critical Look at the Military's PR Machine

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 13.49 MB

Downloadable formats: PDF

This PR specialist might encourage the client to sponsor arts and cultural events, give money to a children's organization or send out volunteers to clean up city parks. Upon completion of the program, students have the ability to: • Develop and execute a digital deployment plan to solve digital marketing challenges. • Conduct consumer research in order to produce effective campaigns and a cost-effective means of generating leads, increasing sales, and enhancing customer relationship management (CRM) programs. • Target and deliver smart marketing messages to on-the-go and digital media-savvy audiences. • Achieve better results with digital spending and show the exact return on marketing investment.

Pages: 384

Publisher: Potomac Books (March 1, 2016)

ISBN: 161234772X

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