Shop 'til You Drop: Consumer Behavior and American Culture

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 6.88 MB

Downloadable formats: PDF

If you don't have much of a budget, look first for reports that are free and available on the net. PGE team members are creative problem solvers who love ... To appreciate the difference consider the case of the marketing research agency which was contacted by the International Coffee Organisation (ICO) and asked to carry out a survey of young people in the age group 15-24. Whilst it is true that the purpose of research is to address some question, nonetheless one does not test research questions directly.

Pages: 152

Publisher: Rowman & Littlefield Publishers (November 26, 2004)

ISBN: 0742536912

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