The Age of Engage: Reinventing Marketing for Today's

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 8.86 MB

Downloadable formats: PDF

Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction. Reliability is the extent to which a measurement is repeatable with the same results. It involves the systematic gathering and interpretation of information about individuals or organisations using the statistical and analytical methods and techniques of the applied sciences to gain insight or support decision making. ( ESOMAR ) Market researchers plan, co-ordinate and manage market research projects, collecting and analysing quantitative and qualitative information and communicating it to clients.

Pages: 220

Publisher: Hunt Street Press; 1st edition (March 1, 2008)

ISBN: 0979802806

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