The B2B Social Media Book: Become a Marketing Superstar by

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 5.97 MB

Downloadable formats: PDF

The external metadata compiled via user-generated descriptions, tags, titles and categorization is incredibly valuable to search engines, as in the same philosophy as anchored backlinks, descriptive content about a web site defined by the users of that site who are not associated with the marketing or coding of that site, can be extremely powerful in gauging the importance and relevance of the content and tags which are used on that site.

Pages: 218

Publisher: Wiley; 1 edition (January 24, 2012)

ISBN: 1118167767

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