The Handbook of Strategic Public Relations and Integrated

Format: Print Length

Language: English

Format: PDF / Kindle / ePub

Size: 11.10 MB

Downloadable formats: PDF

But strategic PR claims ownership of issues and crisis management – can that be possible without engaging with those often most affected by any corporate problem? This Integrated Marketing approach has gained popularity - especially in the '90's when consumers demand social responsibility, two-way communication, and personalized service from businesses in addition to basic product information. Everybody who are in this field, whether directly or indirectly involved with public relations and marketing should knows the differences between the two of this terms so that those involved can use either these two strategies effectively to enhance their organizations.

Pages: 574

Publisher: McGraw-Hill Education; 1 edition (May 22, 1997)

ISBN: B0026ZOTYA

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