The Internet as a Device for Market Research

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Language: English

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Size: 13.14 MB

Downloadable formats: PDF

Winters in Russia are usually marked by a high incidence of colds and flu, with the winter of 2015/2016 being no exception as 90% of Russia’s regions were hit by a swine flu (H1N1) epidemic. Comscore is one of the key worldwide sources useful for marketers to help us find out about the changes in use of mobile media by consumers. Conducting digital marketing research doesn't have to be hard. Observation also might take longer since observers may have to wait for appropriate events to occur, though observation using scanner data might be quicker and more cost effective.

Pages: 36

Publisher: GRIN Verlag (August 13, 2013)

ISBN: 3640695038

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